I wrote a post over at O'Reilly's Radar blog about a few of the myths and mistakes surrounding quantitative and qualitative research.
I can’t tell you how often I hear things from engineers like, “Oh, we don’t have to do user testing. We’ve got metrics.” Of course, you can almost forgive them when the designers are busy saying things like, “Why would we A/B test this new design? We know it’s better!”
I can’t tell you how often I hear things from engineers like, “Oh, we don’t have to do user testing. We’ve got metrics.” Of course, you can almost forgive them when the designers are busy saying things like, “Why would we A/B test this new design? We know it’s better!”
In the debate over whether to use qualitative or quantitative research methods, there is plenty of wrong to go around. So, let’s look at some of the myths surrounding qualitative and quantitative research, and the most common mistakes people make when trying to use them.
Read More at O'Reilly >
Or sign up for the Webcast on March 11th, 2015 to learn about combining qualitative and quantitative research more effectively.
Read More at O'Reilly >
Or sign up for the Webcast on March 11th, 2015 to learn about combining qualitative and quantitative research more effectively.