Users Know

I frequently get asked by startups to simplify products. In general, companies are fantastic at coming up with great feature ideas, but they...

For those very, very few (ok, none) of you who read my blog but don't read Eric Ries's blog, Startup Lessons Learned , I have some e...

As you all know by now, I’m a huge proponent of qualitative user testing. I think it’s wonderful for learning about your users and product. ...

Iterate, iterate, iterate. If there is something that I hear from lean startups more than “pivot” and “fail” it’s that iterating on your pro...

If you watch a few user tests, there’s an excellent chance that, at some point, the user will point at some element of the product and ask, ...

I spend a huge amount of my time trying to make things easier to use. Most of the time, the problem with products isn’t the idea, it’s that ...

When I first started designing, it was a lot harder to know what I got right. Sure, we ran usability tests, and we looked generally at thing...