Users Know

I don't spend a lot of time on this blog telling you why you should hire me to talk to your customers. In fact, the vast majority of the...

I admit it. Quite often on this blog I give you long lists of fairly hard things to do. I ask you to change your whole approach to design o...

When you're working at a startup it can be all-consuming. You can forget everything else in your life pretty easily when you're neck...

We've all heard the stories of huge companies that started because the founder wanted to do something specific but didn't have the p...

I'm going to let you in on a little secret. I don't always do what's best for users. I know, I know. This is a horrible thing fo...

A few weeks ago, I was talking to the head of a small company about next steps. His company had a product with many happy, paying customers,...

I work with a lot of startup founders who are extremely excited about their products. This is unsurprising, since nobody in their right mi...